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Editorial Style Guide

This guide provides standards for writing clear, consistent content across Sacramento City College websites, newsletters, marketing materials, and other print and digital communications. Consistent editorial style helps strengthen the college’s brand, improve readability, and ensure our messaging is accessible to a wide range of audiences.

Writing for web and marketing communications differs from writing for academic publications, manuals, lectures, or formal correspondence. In some cases, we intentionally adapt or simplify traditional grammar rules to prioritize clarity, usability, and audience understanding.

If you have questions about editorial style or usage, email the Public Information Office at pio@scc.losrios.edu.

Writing for Print and Digital Communications

Writing for Print and Digital Communications

Write content that quickly gives people the information they are looking for.

Goals of Web Writing

Voice and Tone

Voice and Tone

Learn the difference between voice and tone, and how they shape our content.

Voice and Tone

Grammar and Mechanics

Grammar and Mechanics

Following certain grammatical rules keeps our writing clear, consistent, and accessible.

Grammar and Mechanics

Accessible Writing and Content

Accessible Writing and Content

Accessibility affects the way you organize content and guide readers through a page.

Accessible Writing and Content

Photos and Images

Photos and Images

Photos and images should be relevant, high quality, and follow legal guidelines.

Photos and Images

Accessibility and PDF Files

Accessibility and PDF Files

Adobe's PDF file format typically poses problems for accessibility or viewing on a mobile device.

PDF Files